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Unlocking Creative Careers: Rethinking Education

For many people who are in a creative career or industry will know all too well the faces of confusion or fascinated intrigue, from someone who just asked what you do for a living. Whether it’s a grammar correction after saying, “ I’m a Creative” from a person who’s only known the word as a verb, to your parents still not understanding what you do, despite doing it for 15 years; it’s the sort of brief smugness but then unsettling reality that having a creative profession is like being in a secret club - exclusive only to those on the inside.


I’ve found when asking someone how they got into their creative career, their answer seems to echo the words of the person before, ‘well I sort of fell into it, accidentally’.

Creative careers in secondary school, weren’t an option because awareness of them simply didn’t exist within the four walls. It was only unless you knew someone, or had parents in creative jobs, that you were shown doors into that world.


It goes beyond inadequate career prep and stems deeper into how the education system teaches ‘creativity’, which in my eyes is fundamentally wrong.

School teaches creativity as 'Art' through the Art’s subjects; but let’s be clear about something - creativity and art are two separate things which can exist independently from one another.

Creativity in its simplest form is just thinking. It’s new ideas. It’s creating something that didn’t exist before. It isn’t exclusive to the Picasso’s and Tarrentino’s, it’s also, the Einstein’s and Thomas Edison’s, it’s the people who are pushing society, culture and knowledge forward with their new ideas.

This merger of art and creativity – for me – is the core of the creativity crisis, which makes kids in school believe they’re not creative because they were no good at Art, i.e they couldn’t paint, draw or design, so they shut that door on a creative career for good.

It seems, even some Art teachers aren’t aware of the extent of creative industries out there. I know of talented creatives who were pushed, by their own Art teacher, to pursue academic degrees because even they couldn’t see the potential or future outside of the Art block.

It’s hard not to wonder if there’s politics behind why school puts blinkers on the eyes of teens when it comes to their career options - keeping traditional jobs straight in front.

And while I don’t think the answer is to push creative careers the same way they push academic routes, instead I think it’s just about putting a sign to a yellow brick road that says ‘this way’ in sight, for those who want to explore further for themselves.


Because all it takes is one sign. One person, one talk, youtube video, blog, or maybe even just one Instagram reel to set a curious mind on a totally different journey.

I believe the creative industries and the people in them have a responsibility not to hide behind the curtain and to be, that person, scheme, video, blog or sign that shows young people the endless and exciting world that exists backstage. From the strategists and copywriters behind the TV commercials, the motion graphic designers and compositors behind Pixar movies and the UX designers and concept artists behind gaming and app creations.


I’m on a quest to help close this void that exists in our creative education and bring knowledge or at least awareness to the possibilities out there. I’m creating a sign. It's Not Another Creative.

We're the unschooling for the creative and curious and we exists to educate young people on the array of careers and to bring creative education straight from the industries straight into their palms – their phones.

Kids are learning through Tik Tok, not textbooks. Learning is changing – so does education.

Not Another Creative lives online for everyone and anyone, it’s a website, blog, online community, platform - it’s not bound by a media, it’s ever changing, growing and learning. It's a mutiny with a mission and is the advocate for people who are pirates to the status quo and go off the track to make their own futures.

If you want to see change -  make change. I invite anyone in a creative industry to become a part of the solution. Ideas take thought. Action takes guts. Commitment to change takes courage.

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